So, you’re thinking about starting a blog. Maybe it’s been sitting on your to-do list for a while – right between “organize the pantry” and “finally label the toy bins.” Or maybe you’ve already started one, but the blank screen keeps staring back at you like it knows all your insecurities.
Here’s the thing: blogging in 2025 isn’t what it used to be, and honestly, that’s a good thing.
Ten years ago, people were throwing up posts about anything and everything, stuffing keywords into every paragraph, and hoping it would somehow go viral on Facebook. Now? Readers are smarter. Search engines are pickier. And content is everywhere.
But you still have something that no algorithm can copy: your perspective. Your experience. Your voice. Whether you’re writing about sleep regressions, picky eaters, school lunch wins (or fails), or just documenting life with littles, your story has value.
This guide is for you – the mom who wants to blog but doesn’t want to waste time chasing outdated advice. I’ll walk you through what actually matters now: from choosing the right platform to figuring out what people actually read (and share), to how AI and video can help you without making things weird.
So if you’ve been waiting for permission to start? Consider this it.
Pick a Purpose, Not Just a Topic
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Let’s get something straight: starting a blog is easy. Keeping one going? That’s where most people lose steam.
And one of the biggest reasons bloggers fizzle out is because they skip this step – figuring out why they’re blogging in the first place.
Now, I’m not talking about “I want to make money” or “I want free products.” That’s fine (and we’ll talk about that later), but if you’re going to sit down at the end of a long day – after school drop-offs, snack duty, and re-cleaning the same room twice – you need more than that. You need a reason that actually pulls you back to the keyboard.
So here’s what I want you to do:
Ask yourself these three questions:
- Who am I writing for? (Yourself? New moms? Budget-conscious families? Busy women trying to get dinner on the table in 30 minutes?)
- What do I actually love talking about – enough to write about it more than once?
- What kind of blog would I love to read if someone else wrote it?
Maybe you want to share honest stories about raising neurodivergent kids. Maybe you’re the go-to person for DIY birthday parties. Or maybe you’ve hacked a meal planning system that deserves an award (or at least a comment).
Whatever it is, your purpose is the thing that helps you choose what to write next, what to say no to, and who you’re talking to. A good blog isn’t about being everything to everyone – it’s about being meaningful to the right readers.
Quick action step:
Open a Google Doc or a notebook and answer those three questions. Don’t overthink it – just write what comes up. That’s your starting point. Your blog can evolve (mine definitely has), but knowing why you’re doing this will save you from chasing trends that don’t fit.
Blogging in 2025: What’s Changed Since 2015
Let’s be real – blogging today looks nothing like it did ten years ago.
Back in 2015, you could slap together a post about your weekend, toss in some keywords, and there was a decent chance it might show up in someone’s feed. Now? The internet is louder, faster, and way more crowded.
But here’s the good news: if you understand how things have shifted, you can still stand out.
Here’s what’s different now:
- Google cares more about experience than perfect SEO.
Posts that feel real, helpful, and honest do better than ones stuffed with search terms. That means your personal take – the messy, lived-in version – is an asset. - Social media doesn’t drive traffic like it used to.
Instagram’s algorithm isn’t showing your blog link to all your followers. Facebook groups and Pinterest boards are stronger bets now. - Attention spans are short.
People skim. Format your posts with clear headings, bullet points, and short paragraphs. Think “scroll-friendly.” - People want useful content.
Whether it’s “5 lunches my kid actually ate” or “How we cut our grocery bill by $100/month,” readers want value. Tips, stories, ideas they can use or relate to. - Trust is everything.
With AI content flooding the internet, human voice stands out. Readers want to know there’s a real person behind the screen.
Quick action step:
Look at 2–3 blogs you already enjoy reading. Notice how they format posts, what kinds of headlines they use, and how they mix personal stories with helpful info. What do you like? What feels “off”? Jot that down – it’ll help shape how you write.
Choose a Blogging Platform That Fits Your Needs
Before you start writing posts or fiddling with colors, let’s talk platforms. This is the part that can feel techy and overwhelming – but it doesn’t have to be.
Think of your blogging platform like your home base. It’s where all your content lives, and it should fit your comfort level, your goals, and how much time you want to spend figuring things out.
Here are the best options in 2025 – and who they’re great for:
- WordPress.org – Best for long-term growth, full control, and flexibility. But it comes with a learning curve. You’ll need hosting (like SiteGround or Bluehost) and you’re responsible for maintaining it.
- Substack – Great for people who want to write newsletters that double as blog posts. No design stress, no fluff—just writing and email delivery.
- Squarespace/Wix – Very beginner-friendly with drag-and-drop tools. Great for visual blogs or lifestyle content. Limited flexibility later on, but it’s fast to set up and beautiful out of the box.
- Ghost – Best for subscription-based blogs or if you want to charge readers. More advanced, but super clean and focused on content.
You don’t need to pick the “perfect” one. You just need one that makes it easy to start writing. You can always migrate later if you grow out of it.
Quick action step:
Write down your top 2 priorities. Is it ease of use? Design freedom? Monetizing through email? Match that list to the platform that fits best. Then claim your blog name (even if you’re not ready to publish just yet).
Keep the Tech Simple at First
I get it – it’s tempting to make everything look “just right” before hitting publish. You start with good intentions, then three hours later you’re buried in font pairings and can’t remember why you even logged in.
Don’t let tech stuff slow you down. When you’re starting out, your blog doesn’t need to be fancy. It just needs to be functional.
Here’s what you actually need to launch:
- A clean, mobile-friendly theme (most free ones are great to start with)
- A custom domain name (yourblogname.com – cheap and worth it)
- An About page with a photo and a few real details
- Google Analytics or GA4 (to track who’s visiting, even if it’s just your mom for now)
- A basic backup or security plugin if you’re on WordPress (like UpdraftPlus or Akismet)
Skip the 20 plugins. Skip the pixel-perfect homepage. Focus on the part people come for: your content.
Pro tip: Use Canva to create a quick logo and header graphic. You don’t need a branding kit or color palette right now – just something that looks clean and feels like you.
Quick action step:
Set a 2-hour timer. Use it to get your basic blog set up: pick a theme, fill in your About page, and upload a test post (even if it’s just “Hi, this is me.”). Done is better than perfect.
Write Like You Talk
This is where a lot of new bloggers freeze up. You sit down to write and suddenly your voice turns into a customer service email from 2009. Everything feels stiff, over-edited, and… not you.
Here’s your permission to drop all of that.
Your best posts will sound like you’re talking to a friend. Not a professor. Not a brand manager. Just another mom who’s been there.
You don’t need to write “well.” You just need to write honestly. Tell the story like you’d tell it to your sister. Use contractions. Use side notes in parentheses. Use “y’all” if that’s how you talk.
And if you’re using tools like ChatGPT to help brainstorm ideas or rough out a post? Cool. Just make sure you add your real voice back in. Your messy, funny, imperfect experience is what connects with people.
Realness beats perfect every time.
- Instead of: “Here are five nutrition-packed snacks ideal for children’s lunchboxes…”
Try: “Here are five snacks my kids will actually eat – and won’t come home smashed in their backpack.” - Instead of: “Consistency is key for successful parenting routines…”
Try: “I set a timer for bedtime every night now because otherwise I’ll scroll Instagram until someone cries.”
Quick action step:
Open a note on your phone and talk out a blog post idea out loud, like a voice memo. Then transcribe it. That’s your natural voice – and that’s the vibe your blog should have.
Consistency Wins, Not Volume
If you’ve been googling how to grow a blog, you’ve probably seen advice like “post 3 times a week” or “publish daily for the first 90 days.” That might work for someone with a nanny, a personal chef, and an editorial team – but most of us are writing between grocery runs and bedtime routines.
Here’s what actually works: pick a schedule you can stick with, even on a rough week, and keep showing up.
Think of it like this:
- One helpful post every two weeks is better than 10 rushed posts in a single month followed by radio silence.
- A consistent rhythm builds trust with your readers – and tells Google you’re serious.
- Repurposing is your friend. A blog post can become an Instagram caption, an email newsletter, or a podcast outline. Get more out of what you already made.
You don’t need to churn out content like a machine. You just need to show up regularly and make it worth your reader’s time.
How I stay consistent:
- I keep a list of blog post ideas in Google Keep or Notion.
- I write in batches – one Saturday afternoon for the month ahead.
- I give myself grace. If I miss a week? I pick back up the next.
Quick action step:
Open your calendar. Pick two dates this month where you can block off 1–2 hours to write. That’s it. Don’t aim for “daily.” Aim for “doable.” That’s what builds a blog that lasts.
Add Video Early: It’s Easier Than You Think
Don’t scroll past this one – I promise, you don’t need to become a YouTuber or edit like a pro to use video on your blog. In 2025, short video clips are huge for getting noticed, and they’re one of the fastest ways to build trust with your audience.
People want to see who’s behind the blog. They want to hear your voice, watch how you pack lunches or organize the toy shelf, and feel like they know you.
Here’s what works (and what’s easy):
- Record short, vertical videos (30–90 seconds) with your phone.
- Use free apps like CapCut or InShot to trim and add text.
- Talk to the camera like you’re FaceTiming a friend.
- Show a quick recipe, a tip that saves your sanity, or even a little “day in the life” moment.
Don’t overthink your outfit. Don’t wait for the house to be spotless. Real > perfect.
Once it’s recorded:
- Post it on Instagram Reels, TikTok, or YouTube Shorts.
- Embed it into a blog post – it keeps people on your site longer, and that’s great for SEO.
- Use the same clip in an email newsletter with a short intro.
Need video ideas?
- “How I pack 3 school lunches in under 10 minutes”
- “The $8 toy my toddler plays with more than the $80 one”
- “What I wish I knew before trying sleep training (again)”
Quick action step:
Record a 30-second tip today. Seriously – just prop your phone up and talk. Then upload it to your blog’s draft section. You don’t even need to publish it yet. The hardest part is starting – and you’ve already got something worth sharing.
Getting Traffic in 2025: What Actually Works
This is the part most new bloggers stress about: “How do I get people to actually see my blog?” Totally valid question – because let’s be honest, writing your heart out for two readers (one of whom is your cousin) can feel discouraging.
But here’s the truth: traffic isn’t magic. It’s strategy, and in 2025, it looks different than it did ten years ago.
Here’s where you should actually focus your time:
Pinterest is still a goldmine
Especially for food, home, parenting, and DIY content. Create simple vertical pins with Canva, link them to your blog posts, and keep them circulating. It’s not instant traffic – but it does build over time, and unlike social media, pins have a long shelf life.
Build your email list now (not later)
Even if it’s just five people to start, email is still the best way to connect directly. Tools like ConvertKit and MailerLite make it super easy. Write short, personal emails. No pressure, no sales pitch – just links to your latest post and maybe a quick life update.
Facebook groups, Reddit threads, or forums where your topic fits. Not in a spammy way – be a human. Join the conversations, and when it makes sense, share your blog as a resource.
Google traffic still matters, but it’s earned
Write content that answers real questions, not just keyword-loaded fluff. Think “How we made our morning routine less chaotic” vs. “Top 10 Morning Routine Hacks.” Speak from your own experience – that’s what ranks now.
Quick action step:
Pick ONE platform to focus on this month. Not all of them. Just one. Post consistently there and track what works. If it’s Pinterest, design three pins. If it’s email, write a welcome message. Focus builds momentum.
What Kind of Articles Work Best Now
Not every post needs to be a masterpiece. But if you want people to read, share, and come back for more, your content needs to do one of two things: be helpful or be relatable. Ideally, it should do both.
In 2025, readers are drawn to content that feels personal but also gives them something they can use. That means your “day in the life” post might do well, but your “how I meal prep for the week without losing my mind” post will probably do even better.
Here’s what works right now:
1. Real-life how-tos
Posts like “How I got my toddler to stay in bed” or “Our actual grocery list for a family of five” give people something they can try or adapt. Add pictures, lists, and quick wins.
2. Lists with personality
“10 snacks my kids actually eat,” “7 things I wish I’d done before maternity leave,” or “5 things I stopped buying to save $100 a month.” Keep them short, punchy, and real.
3. Story + takeaway combo
Tell the story, then show what you learned. Readers love hearing about what worked and what didn’t, especially when you’re honest about the messy parts.
4. Topic clusters
Write one longer post like “Our family’s monthly budget strategy” and then link it to smaller posts like “How we track expenses” or “What we spend on groceries.” This keeps people exploring your blog and helps with search rankings.
Quick action step:
Open your notes app or planner and jot down five blog post ideas based on your own life. Think about what friends or other moms ask you about. If someone asked for advice in that area, could your post answer them? That’s a winner.
Promote Without Feeling Pushy
Let’s clear something up – sharing your blog is not annoying. You’re not bothering people by putting your content out there. You’re giving them something real, useful, or encouraging. And if they’re your people, they’ll appreciate it.
The trick is to promote in a way that feels natural, not salesy. You don’t need a launch party or a five-part sales funnel. You just need to start talking about what you’re working on.
Here are simple ways to promote your blog that don’t feel awkward:
Share it where you already are
If you’re in a Facebook group for moms who love slow cooker meals and you just posted five family-friendly recipes, share the link. If you’re in a budgeting group and wrote about cutting grocery costs, mention it in a comment. Add value first, then link.
Add your blog link to your email signature and social bios
It sounds small, but it’s easy traffic. You never know who will click.
Start a basic email list
No need for a fancy opt-in at first. Just invite readers to subscribe so they can get new posts. It’s still one of the best ways to build connection.
Collaborate
Offer to guest post on another mom’s blog. Swap interviews or list each other in roundups. It’s a good way to get in front of new readers without cold pitching.
Quick action step:
Choose one place to share your blog this week. Just one. Maybe it’s a Facebook group you already hang out in or your personal Instagram. Write a quick caption that tells people what the post is about and why you wrote it. That’s enough.
Don’t Get Caught in the Comparison Trap
It’s so easy to fall into it. You scroll through someone else’s blog and suddenly yours feels too plain, too small, too quiet. You wonder why their posts get comments and yours don’t. You think maybe you’re not cut out for this.
Here’s the truth: everyone starts at zero. Every big blogger you follow had a first post, a month with no traffic, and a phase where they were just figuring it out like you are now.
You don’t see their behind-the-scenes. You don’t see the years they spent building or the help they might have that you don’t. And honestly, most people aren’t even your competition. They’re just on a different timeline.
If you focus too much on what everyone else is doing, you’ll lose your own voice trying to copy someone else’s.
You are allowed to take your time. You are allowed to grow slowly. You are allowed to write for ten people before you write for a hundred.
Quick action step:
Mute or unfollow three accounts that make you feel behind. Then make a list of small wins from your own blog so far. Even if it’s “published my first post” or “picked a name I like,” it counts. That’s your progress. That’s what matters.
Learn As You Go (And Let Readers Join the Process)
You do not need to have everything figured out to start a blog. You don’t need a content strategy, a brand identity, or a six-month editorial calendar. What you need is a willingness to start, make mistakes, and keep showing up.
Blogging is one of those things you figure out while doing it. The more you write, the better you get at it. The more you publish, the more you learn what your audience connects with. It’s all part of the process.
And here’s the best part: your readers actually enjoy seeing that process. If you’re honest about what you’re figuring out, they’ll feel more connected to you. People don’t want perfect. They want real.
Write about what’s working for you right now. Talk about what you’re testing. Share the tools you’re trying, even if you’re not sure they’re the best. You’ll attract the kind of readers who appreciate honesty and growth.
Quick action step:
Write a blog post this week that shares something you’re still figuring out. Maybe it’s your kid’s sleep schedule or how to organize school papers. Don’t wait until you have the perfect answer. Write what’s real right now. That’s what readers come back for.
Final Thoughts: Blogging in 2025 Is About Being Real
The internet is full of polished feeds and perfect highlight reels, but what people actually connect with hasn’t changed. They want stories that feel true. They want content that’s helpful without being preachy. They want to feel like they’re hearing from a real person, not a brand or a bot.
Your blog doesn’t need to be flashy. It needs to be you. It can be honest. It can be funny. It can be imperfect. That’s what makes it work.
Whether you post once a week or once a month, whether you write about parenting wins or family chaos, your voice matters. You don’t need to wait until everything’s in place. You just need to start.
So go ahead and hit publish. Let it be messy. Let it be honest. That’s what makes it meaningful. And the people who are meant to read it? They’ll find you.
Blogger Resources
Here’s a list of helpful resources for new bloggers:
WordPress.org – Self-hosted blogging platform
https://wordpress.org
Squarespace – Beginner-friendly website builder
https://www.squarespace.com
Wix – Drag-and-drop website builder
https://www.wix.com
Substack – Email-first blogging and publishing
https://substack.com
Ghost – Subscription-based blogging platform
https://ghost.org
SiteGround – Reliable blog hosting for WordPress
https://www.siteground.com
Bluehost – Popular WordPress hosting for beginners
https://www.bluehost.com
Canva – Free graphic design for bloggers (logos, pins, etc.)
https://www.canva.com
ConvertKit – Email marketing for bloggers
https://convertkit.com
MailerLite – Simple, affordable email list builder
https://www.mailerlite.com
CapCut – Free video editing app
https://www.capcut.com
InShot – Mobile video editing tool
https://inshot.com
Google Analytics – Track blog traffic
https://analytics.google.com
Notion – Idea organization and content planning
https://www.notion.so
Google Keep – Quick idea capture on the go
https://keep.google.com
UpdraftPlus – Backup plugin for WordPress
https://updraftplus.com
Akismet – Spam protection for WordPress
https://akismet.com