CONCORD, N.C. (April 11, 2012) – Charlotte Motor Speedway officials are pleased to announce Jack in the Box, one of the nation’s largest hamburger chains, as the entitlement sponsor of the world’s premier grassroots racing series, the 19th annual Summer Shootout Series.
“Jack in the Box has more than two dozen locations in the greater Charlotte region and we look forward to partnering with them to promote the world’s very best Legend Car and Bandolero racing,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “U.S. Legend Cars International sells these race cars worldwide in more than 15 different countries, but the top drivers still compete every year at Charlotte Motor Speedway.
“It’s a summer tradition of family racing entertainment, and we are proud that Jack in the Box will help us showcase it.”
The Jack in the Box Summer Shootout Series begins on June 12 and will run for 10 weeks each Tuesday night through Aug. 21, excluding July 3. Adult admission is just $7 and children ages 13 and under will be admitted free when accompanied by an adult.
“We are thrilled to be part of such a fun, affordable racing series that fans will be able to enjoy all summer,” said Kyra Neubauer, senior regional marketing manager for Jack in the Box. “All in all, the partnership with Charlotte Motor Speedway is a great match for our company, allowing us to support exciting sporting events and our community.”
Charlotte Motor Speedway and Jack in the Box are planning interactive games and contests for fans to participate in at each Shootout event, as well as coordinating fundraising activities to give back to the Charlotte community.
Also new for 2012, Fox Sports South, the Southeast’s premier regional sports network, will televise a weekly 30-minute Jack in the Box Summer Shootout Series highlight show. The schedule for programming will be announced at a later date.
“It’s going to be awesome as a competitor to watch all the other divisions and be able to keep up with everything,” said Tyler Green, a Legend Car Pro division driver and 2010 Jack in the Box Summer Shootout Series champion. “It will also draw attention to the series and draw more fans out to the race track. They’ll see how exciting it is every week and want to experience it in person.”
Green thinks the highlight show will also help drivers gain a fan following or get noticed by other race team owners.
“A lot of these guys that are racing Bandoleros and Legend Cars are looking for exposure and of course, network TV is the best way to get it.”
In addition to full slates of Legend Car and Bandolero action at affordable family pricing, the Jack in the Box Summer Shootout Series will also include unique entertainment such as school bus races; mascot mania; and lawn mower racing.
Competitor registration is now open for the Jack in the Box Summer Shootout Series. Visit http://www.charlottemotorspeedway.com/schedule/summershootout/ to register.
For more information on the Jack in the Box Summer Shootout Series call the Charlotte Motor Speedway ticket office at 1-800-455-FANS (3267) or visit www.charlottemotorspeedway.com.
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About Jack in the Box
Jack in the Box® is one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 20 states, including 25 locations in the Charlotte area. Jack in the Box restaurants are operated and franchised by Jack in the Box Inc. (NASDAQ: JACK), a restaurant company based in San Diego. For more information, visit www.jackinthebox.com.
About Charlotte Motor Speedway
For 53 years, Charlotte Motor Speedway has set the standard for motorsports entertainment and evolved into “The Greatest Place to See the Race.” Nestled in the heart of NASCAR country, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the sport by visiting area race team shops and touring the NASCAR Hall of Fame before attending a race at the legendary 1.5-mile superspeedway. Generating a regional economic impact of approximately $400 million annually, the speedway hosts three premier NASCAR events each year – the NASCAR Sprint All-Star Race, the Coca-Cola 600 and the Bank of America 500 – as well as more than three dozen other events for automotive and motorsports enthusiasts of all ages. Charlotte Motor Speedway’s philosophy is to always put “Fans First” and create memories that last a lifetime for all that pass through the gates.
About U.S. Legend Cars International
Located in Harrisburg, N.C., U.S. Legend Cars International, Inc. (USLCI) is the largest manufacturer of race cars in the world, and is the exclusive producer of the Legend Cars, Bandolero Cars, Thunder Roadsters and Legends Dirt Modified Cars. Cars manufactured by USLCI are internationally sanctioned by INEX to provide a fun and affordable racing opportunity in which anyone can compete. Since 1992, USLCI has produced more than 5,800 Legend Cars and hosts a worldwide dealer network featuring 50 exclusive dealers across the United States, Australia, Africa, South America, Russia, Canada and Europe. USLCI is a subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motorsports entertainment in the United States. The USLCI 65,000 square foot manufacturing facility in Harrisburg is capable of producing as many as 40 cars a month.