CHARLOTTE, N.C., Sept. 18, 2012 – Charlotte Radiology will kick off its 5th annual “1-in-8” breast cancer awareness campaign with a host of educational and promotional events, ranging from Pink Pint Night at NoDa Brewing Company to a runway presentation of the most “creatively fashioned” bras at Charlotte Fashion Week’s Recyclable Designer Evening. While the campaign’s name evokes the seriousness of cancer – one in eight women is affected by breast cancer – many of the activities take a whimsical twist that mixes education with entertainment and fundraising. Ultimately, the events and partnerships with area businesses and nonprofits are designed to make sure women understand the importance of annual screeningsand raise funds for local women who cannot afford mammograms.
“We work year-round to educate women about the importance of annual mammograms, but this designated month of October – with its national attention and strong, collaborative community participation – accelerates top-of-mind awareness about how early cancer detection saves lives,” said Michelle Russell, breast services marketing manager. “Our “1-in-8” campaign offers some creative events and giveaways that rally support and build knowledge.”
Community Collaborates on 1-in-8 Events
The fun begins at 7 p.m., Sept. 22 at Charlotte Fashion Week’s Recyclable Designer Evening at Reelworks Studio in the NC Music Factory. Charlotte Radiology will be represented on the runway as models debut the most “creatively fashioned” bras, designed by teams of Charlotte Radiology staff. Not to worry, the models will don additional attire that keeps the fashionable strut in good taste! Tickets are available at www.charlottefashionweek.com
On October 1, the public is invited to help kick off Breast Cancer Awareness Month at Pink Pint Night from 4 to 8:30 p.m. at the NoDa Brewing Company (2229 North Davidson St.). Kelly McKay from 107.9 the Link, will add to the fun with a live remote while guests enjoy live music, raffles, food, and special pink brew dubbed “Get the Party Tarted.” A portion of the proceeds from every beer sold, along with money raised from the raffle and pint glass sales will help fund mammograms for uninsured women through the Carolinas Breast Cancer Fund.
On a broader educational front, Charlotte Radiology and the Junior League of Charlotte are collaborating again this year to educate the greater community. Charlotte Radiology’s “1-in-8 Pink Ladies” will adorn the JLC WearHouse storefront throughout the month of October. The eight mannequins – dressed in full body suits (seven pink and one white) – will call attention to the fact that one woman in eight will develop breast cancer in her lifetime.
Informational literature about breast health will be available to shoppers, and an educational event will be held at 6 p.m. Wed., Oct. 24 at the JLC WearHouse, 1117 Pecan Avenue in Charlotte. The complete list of events and local businesses teaming up to offer themed “1-in-8” discounts and special fundraisers can be found on Charlotte Radiology’s cancer awareness website – www.beatcancercr.com. The site also offers useful tools that help women access resources and information. “We continue to add events daily and encourage women to get the most up-to-date information from the site,” said Russell.
Scheduled promotions and events to date include:
· Charlotte Fashion Week – Recyclable Designer Evening: (Sept. 22) Charlotte Radiology joins the runway, showcasing decorated bras to create awareness about annual mammogram screenings. 7 p.m. at Reelworks Studio at the NC Music Factory, 817 Hamilton St. Tickets available at www.charlottefashionweek.com
· Pink Pint Night: (Oct. 1) Charlotte Radiology and NoDa Brewing Company, 2229 North Davidson St., kickoff Breast Cancer Awareness Month with a festive Pink Pint Night event featuring Kelly McKay from 107.9 the Link, live music, pink beer and a pink balloon raffle to benefit Carolinas Breast Cancer Fund. Event is from 4-8:30 p.m.
· Save the 1-in-8 with Charlotte Skin and Laser: (Oct. 1 – 31) Visit Charlotte Skin and Laser, 130 Providence Road #100, and make an $8 donation to the Carolinas Breast Cancer Fund. In return you will receive a raffle ticket for a chance to win various prizes all month long, including skin care products, services, etc.
· Save the 1-in-8 with Wine & Design: (Oct. 1-31) Wine & Design, 1419 East Blvd., Suite J, will donate 8 percent of its sales from all public classes in October to the Carolinas Breast Cancer Fund.
· Save the 1-in-8 with Therapy Hair Salon and Spa: (Oct.1-31) Therapy Hair Salon and Spa, 304 E. Worthington Ave., will donate $8.00 for every service provided on each Tuesday during October to the Carolinas Breast Cancer Fund.
· Save the 1-in-8 with SAS Cupcakes: (Oct. 17-19) SAS will donate $8.00 for every standard dozen purchase through their North Carolina storefronts to the Carolinas Breast Cancer Fund.
Charlotte Radiology is also supporting various events that promote breast cancer awareness and raise funds to fight breast cancer, including:
· Rally for the Cure: (Sept. 23-29) The 9th Annual BCC Rally for the Cure, benefitting Susan G. Komen for the Cure includes family day, ladies’ tennis, ladies’ golf, men’s golf and an evening gala. Various times at Ballantyne Country Club, 11120 Ballantyne Crossing Ave. Tickets at www.bcc.org
· Komen Race for the Cure: (Oct. 6) 16th Annual Race for the Cure in Uptown Charlotte. Details at http://www.komencharlotte.org/komen-race-for-the-cure/
· Chocolate for a Cure: (Oct. 6) Breast Cancer Awareness Reception Gala and Program at the Omni Hotel in Uptown Charlotte. Held on the evening of the Komen Race for the Cure, the keynote speaker is Dr. Sheron C. Patterson, author of The Blessings and Bling, How Faith & Fashion Helped Me Survive Breast Cancer. Proceeds go to a local breast cancer foundation. Event begins at 7 p.m. Tickets at http://www.ez-tixx.com/Static/info_omni_chocolateforacure2012_event.html
· Tickled Pink: (Oct. 11) A comedy show and auction at Rolling Hills Country Club, 2722 W. Roosevelt Blvd., Monroe, N.C., will benefit the Edwards Cancer Center at CMC-Union. Starring Tish Suhr and Julie Scoggins, the evening also features a silent auction. Event is from 6 to 9 p.m. Tickets at www.tickledpink4bc.com
· American Cancer Society – Making Strides: (Oct. 20) Charlotte Radiology is a Belles of Hope Sponsor for the Annual Walk to benefit the American Cancer Society’s fight against breast cancer – 9 a.m. at the NASCAR Hall of Fame, 400 E. Martin Luther King Blvd.
About Charlotte Radiology Breast Center
Charlotte Radiology, established in 1967, is one of the largest radiology groups in the country. It operates 13 breast center locations, including two mobile breast centers, serving more than 100,000 women per year. For more information: www.charlotteradiology.com To learn more about the mobile breast center or to schedule a visit for your business or organization, please visit www.charlotteradiology.com/mobilebc or call Charlotte Radiology at (704) 334-7811. To schedule a screening mammography exam, call Charlotte Radiology at (704) 367-2232 or (877) 362-2232 toll free.
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